Fifth Annual “RED Day” Set to Lend a Hand for the “Comforts of Home Campaign” in Alexandria, VA

Part of a Keller Williams community service initiative across the globe

Alexandria, VA—April 11, 2013— Keller Williams associates may be taking the day off on Thursday, May 9, 2013, but it will hardly be a day of rest. Associates with the Alexandria-Kingstowne Market Center have chosen to “Give Where They Live” as part of RED Day, one of the biggest community volunteer events in the real estate industry.

Short for “Renew, Energize and Donate,” RED Day was created to unite Keller Williams Realty offices and associates in an international day of service.

As part of the RED Day effort, Keller Williams Kingstowne has chosen to spend the day assembling comfort and hygiene packages for displaced individuals and families who currently reside in three nearby shelters.  Connected through the non-profit poverty relief organization, Family-to-Family (, Associates will also have the opportunity to deliver donated and collected items to the Carpenter’s Shelter, Eleanor Kennedy Shelter and Alexandria Community Shelter throughout the day.

“This event is an entrenched part of Keller Williams Realty’s culture and displays the extraordinary effect a company can have when individuals come together to work as a team for the greater good of everyone, in our own backyards,” said Team Leader Michelle Rose Daniels.

“The essence and mission of Family-to-Family is facilitating one on one connections – linking those in need with those looking to be of service or share their bounty,” explained Pam Koner, founder and executive director of Family-to–Family. “It was a natural fit to match Keller Williams, a company that helps families find homes, within their local community to share our Comforts of Home program.”

Since the first RED Day in 2009, Keller Williams associates have given almost a half million hours of community service through activities ranging from food and blood drives to cleaning up trash in public parks, revamping gardens at nursing homes and rebuilding homes and schools for community members in need. To this day, it is one of the largest events in the real estate industry.

For more information about RED Day, visit (

The Keller Williams Realty, located at 6408 Grovedale Drive Suite 101 Alexandria, VA 22310 Market Center, is a full-service real estate firm with 113 sales associates.

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About Keller Williams Realty, Inc.:

Keller Williams Realty Inc. is the largest real estate franchise company in the United States, with approximately 700 offices and 80,000 associates around the world. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information or to search for homes for sale, visit Keller Williams Realty online at ( For more information about KWWorldwide, please visit (

About Family-to-Family

Family-to-Family ( is a non-profit national relief organization dedicated to creating one-to-one connections with families looking to help other American families struggling with hunger, tragedy or economic standing. The Family-to-Family programs create a bridge between communities with enough to share, with areas of the country in need. For more information about Family-to-Family, follow Family-to-Family on Twitter at @famtofamily, or ‘like’ on Facebook at